03 Jul '15, 11am

6 Things to Watch for When Starting AdWords for Video

Pauline Jakober is CEO of Group Twenty Seven , a boutique online advertising agency specializing in the Google AdWords and Bing Ads networks. As a Google AdWords Certified Partner, Jakober and her team practice cutting edge paid search strategy and management for clients of all sizes across many industries. Pauline's marketing experience dates back to 1999 and is rooted in traditional marketing. As the digital space began to grow, Jakober transitioned her skills to the Web and worked in both SEO and PPC. Prior to launching Group Twenty Seven, Jakober served in a leadership position with the SEO company High Rankings. Her love for the advertising side of Web marketing and her desire to offer clients reliable, high-quality PPC services fueled the launch of Group Twenty Seven in 2010. Prior to that, Jakober co-founded SEMNE in 2006, a New England search marketing networking o...

Full article: http://searchenginewatch.com/sew/opinion/2415930/6-things...

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