03 Jul '15, 4pm

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

Yes, the video incorporates real footage of Artie travelling from Georgia to Jill and Nikki's wedding in Malibu. But there’s more to this story than can been seen in the footage of a real traveler finding a unique, personal experience through his trip. For example, Expedia has been a long-standing supporter of gay travel and features an LGBT travel store offering 1,400 IGLTA certified hotels . And Expedia made a statement in support of the marriage equality legislation on the 2012 ballot in Washington State, where the company is headquartered.

Full article: http://www.reelseo.com/expedia-travel-videos/

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