02 Jul '15, 6pm

Does Your Google AdWords Campaign Cost-Effectively Convert?

Does Your Google AdWords Campaign Cost-Effectively Convert?

Google AdWords campaigns should be focused on growing sales instead of generating brand awareness. Leave the branding campaigns to platforms better-suited to that style of engagement such as social and banner ads. Identify what you want to achieve from your overall campaign and from each target audience segment. Campaigns that lack proper planning may leave money and opportunities on the table.

Full article: http://www.semrush.com/blog/does-your-google-adwords-camp...

Tweets

How to Optimize AdWords Campaigns For Micro-Moments by @adamlundquist

How to Optimize AdWords Campaigns For Micro-Mom...

searchenginejournal.com 02 Jul '15, 11am

Bidding & Optimization Strategies for the Modern Search Marketer The key to success for today's modern search marketer is ...

5 Easy To Fix Reasons You're Not Getting Qualif...

searchenginepeople.com 29 Jun '15, 1pm

Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front...

Google AdWords Read Now Ads

Google AdWords Read Now Ads

seroundtable.com 08 Jul '15, 12pm

Pete Meyers from Moz spotted potentially a new ad format from Google named "Read Now Ads." He posted a screen shot of the ...

Toyota Partners with Google Places for Local Ta...

searchenginewatch.com 02 Jul '15, 1pm

Toyota is hoping to draw eyes to its latest banner ads for Corolla and Camry by calling out consumers in thousands of Amer...

Keyword Expansion in AdWords: Enable Revenue Growth

Keyword Expansion in AdWords: Enable Revenue Gr...

semrush.com 02 Jul '15, 3pm

Dynamic Search Term Insertion: Every time your ad shows in the Search Engine Results page (SERP) it was triggered by a sea...

Google Ads Can Now Show Ratings From Google My Business Listings by @mattsouthern

Google Ads Can Now Show Ratings From Google My ...

searchenginejournal.com 02 Jul '15, 5pm

Bidding & Optimization Strategies for the Modern Search Marketer The key to success for today's modern search marketer is ...

SearchCap: Google Powering Yahoo, DuckDuckGo Au...

searchengineland.com 01 Jul '15, 9pm

Yahoo Search Testing Google Powered Search Results Yahoo confirms they are testing supplementing other search ranking prov...

Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting

Easily Lose Tons Of Money With This AdWords Geo...

searchenginepeople.com 02 Jul '15, 1pm

For Search, you can decide if it makes sense to keep the default setting on. For example, users in Mississauga may be sear...

How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test

How to Double Your CTR with a Scientific AdWord...

searchenginewatch.com 26 Jun '15, 11am

When it comes to AdWords advertising, ad copy variations are one of the most important elements to constantly be testing, ...

Google Reviews Location Extensions Officially Pull From Google My Business Listings

Google Reviews Location Extensions Officially P...

seroundtable.com 02 Jul '15, 12pm

Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabl...

Prada Fall 2015/16 Campaign [VIDEO]

luxuo.com 02 Jul '15, 8pm

Steven Meisel photographed the latest campaign of PRADA that features models Inga Dezhina, Greta Varlese, Ine Neefs, Avery...

Yahoo and Xfinity Referral Traffic in Google An...

seerinteractive.com 01 Jul '15, 3pm

TL;DR: On May 15, 2015, Sessions from search.yahoo.com and search.xfinity.com began to appear in Google Analytics as Refer...

Facebook

Facebook

searchenginejournal.com 02 Jul '15, 4pm

Facebook is rolling out video ads amongst a small test group of publishers in a move designed to attract more content and ...

Only AdWords Editor 11 Will Be Supported At End...

searchengineland.com 27 Jun '15, 10am

If you’ve been holding out on using the latest version of AdWords Editor, your time with version 10 is coming to an end. A...

Google Shopping Removes Confederate Flags

Google Shopping Removes Confederate Flags

seroundtable.com 02 Jul '15, 11am

Google has officially dropped the Confederate flag from their shopping search results. If you go to Google Shopping and se...