02 Jul '15, 5pm

Google Search Results Start Appearing in Yahoo by @mattsouthern

Google Search Results Start Appearing in Yahoo by @mattsouthern

SEO PowerSuite SEO category is sponsored by SEO PowerSuite. All the SEO tools you'll ever need under one roof. Track rankings, analyze competitors, build links and do on-page SEO with ease. Get your free copy now! Google’s organic and paid search results have been spotted on Yahoo this week in a test that has since been confirmed by Yahoo CEO Marissa Mayer, according to the New York Times . Despite having an agreement in place with Microsoft’s Bing, Yahoo has the freedom to enhance its own search experience on any platform. Yahoo appears to be exercising that freedom as some searches are still triggering results from Bing, while others are triggering results from Google. Yahoo was granted the freedom to innovate its own search business thanks to an amendment to the search partnership between itself and Microsoft earlier this year. In addition, Microsoft and Yahoo can end t...

Full article: http://www.searchenginejournal.com/google-search-results-...

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