02 Jul '15, 3pm

How to Ensure Your Content Meets the Standards of Google’s New “Phantom Update” by @matt_secrist

How to Ensure Your Content Meets the Standards of Google’s New “Phantom Update” by @matt_secrist

By now, you’ve probably heard about (or experienced) Google’s ruthless “Phantom Update ” that hit in late April or early May. If you haven’t heard of it, it’s essentially an algorithmic revision that came without warning and that Google has yet to release very many details about. What’s more is that it has had some pretty significant effects , most notoriously with HubPages experiencing a 22% overall drop in traffic. While the update is not directly related to Penguin or Panda, at its core, this update is again about content quality. So how exactly do you ensure that the content you’re creating is meeting Google’s standards? Avoid “Thin Content” One of the best ways to ensure you create “phantom-friendly” content is familiarizing yourself with what not to do. Sounds easy, right? This is much easier said than done, given that this was named the “phantom” update for a reason...

Full article: http://www.searchenginejournal.com/ensure-content-meets-s...

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