02 Jul '15, 1pm

Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting

Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting

For Search, you can decide if it makes sense to keep the default setting on. For example, users in Mississauga may be searching for Pickering plumbers, in which case you'd still want to show your ad to users physically located outside of Pickering. In this case, I would recommend adding a lot of exclusions to your geo-targeting to avoid showing your ads to users across the globe.

Full article: http://www.searchenginepeople.com/blog/15074-adwords-geo-...

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