02 Jul '15, 11am

How to Optimize AdWords Campaigns For Micro-Moments by @adamlundquist

How to Optimize AdWords Campaigns For Micro-Moments by @adamlundquist

Bidding & Optimization Strategies for the Modern Search Marketer The key to success for today's modern search marketer is crafting and executing a strategy with a strong focus on optimization. Learn how to choose the best bidding strategy for your business. Get the guide today . You signed up for AdWords, researched keywords with a high purchase intent, created ads, and even had the foresight to send users to landing pages instead of your home page. You know consumers are interested in your product, because it flies off the shelf in your physical location. However, when you look at your mobile campaign , you see users avoid making a purchase like Sal from Impractical Jokers avoids cats. You don’t understand why. Every day you check the data, hoping to understand what is going on with your mobile ads. You stare at the AdWords interface trying to figure out this puzzle until...

Full article: http://www.searchenginejournal.com/optimize-adwords-campa...

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