28 Jun '15, 1pm

How to Optimize Your Welcome Emails [INFOGRAPHIC] by @wonderwall7

There are so many crucial parts to the email marketing conversion process, that many marketers tend to think of the process as a whole instead of breaking each part in the process down, bit by bit. That’s why I thought this infographic from Easy STMP was so interesting. It focuses specifically on welcome emails, which is what a user receives after they subscribe or sign up for your mailing list. Some of the interesting statistics they pointed out include: Having the word “sale” in the welcome email subject line increases opens by over 23% The word “report” in the subject line decreases opens by almost 24% Using a real person’s email address instead of no-reply is more persuasive Sending the email immediately after the user signs up increases open rate

Full article: http://www.searchenginejournal.com/optimize-welcome-email...

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