17 Jul '12, 7pm

Pre- and Post-Roll Ads Meet MMS Video, Is it Really a Good Thing?

Mogreet, this week, announced that they have launched AdStitch which allows advertisers to incorporate pre- and post-roll ads to video MMS messages, which immediately triggered an "Oh no you dinnit!" in my mind. That knee jerk reaction slowly evolved into something else akin to, well, read on. First off, as a mobile user, the last thing I want in this day and age of bandwidth capping and throttling on the part of the mobile carriers, is something wasting my bandwidth and causing my connection to slow down halfway through the month. As a consumer, that is exactly how I feel about this new AdStitch technology from Mogreet and I can't say that many consumers will think differently. Honestly, do you really need to chew up bandwidth for poor mobile users by sticking adds into MMS video messages? If that started happening on some MMS video update I was getting regularly, I would...

Full article: http://www.reelseo.com/pre-post-roll-ads-for-mms/

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