Has Zagat Really Made a Difference for Google?

By now, many have caught on to the fact that Google Places is now the new and improved Google+ Local. This is just one of the many changes that Google has made to help connect search and social. Being able to search locally is key to making Google search results relevant and to helping the search engine seem smaller than it really is. With that said, it was no surprise that Google decided to integrate this idea with Google+, but this integration changed a few things for users and businesses who are concerned with local results: You can use the “local” tab on Google+ to search and see local results. Free Zagat reviews are available for those who are using Google+ Local. You can filter your results based on reviews given by your Google+ connections. While it came as no surprise that Google integrated local results with the social network, it was a bit of a surprise for many ...

Full article: http://www.searchenginejournal.com/has-zagat-really-made-...

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@bluedogmktg » 02 Aug '12, 6pm
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What do you think of the Zagat reviews on Google? I personally find them very useful. [link]
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Google+ Local still needs perfecting [link]
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