SgImpact.com

17 Jul '12, 5pm

NBC Requiring Pay TV Subscriptions for Online Olympics Coverage, Erodes Olympic Values: The Olympics are the lat...

The Olympics are the latest victim of big money, well OK, maybe not the latest. There's been big money wrapped up in Olympic Games and their coverage for years. But this year, NBC has decided that, if you want to watch online, you need to pay to play, as in you need a pay TV subscription to get access to the content. Methinks they just alienated a whole lot of potential viewers. So the Olympic Games are the latest casualty of pay TV subscription authentication. If you're at home and get Internet by one of the big MSOs (Comcast, Time Warner, Cablevision, DirecTV, etc) the app will automatically recognize that and allow you access if you, "...verify that you subscribe to a cable, satellite or telco video tier that includes CNBC and MSNBC (which is now owned fully by NBC)." If you're not at home and want to access that content, you'll have to login with your cable account and...

Full article: http://www.reelseo.com/nbc-requiring-pay-tv-subscriptions...

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