28 Jun '15, 5am

Demystifying The Google Knowledge Graph - via @sengineland

Now, with the Knowledge Graph, we are beginning to think in terms of entities and relations rather than keywords. “Basketball” is more than a string of characters; it is a reference to something in the real word which we already know quite a bit about. Background information about entities ought to help us decide which of them are most salient. After all, an article’s author assumes her readers have some general understanding of the world, and probably a bit about sports too. Using background knowledge, we might be able to infer that the WNBA is a salient entity in the Becky Hammon article even though it only appears once.Research Scientist Dan Gillick and Product Manager Dave Orr

Full article: http://searchengineland.com/demystifying-knowledge-graph-...

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