17 Jul '12, 3pm

Free Things & Stupid People Help Us Win The Internet

Free Things & Stupid People Help Us Win The Internet

I read a lot. If you ever happen to see me riding the train to work, or waiting for something, you can be sure that I will have my head down, staring at my phone and scrolling through my reader to get the latest information and changes in the digital world. This is usually where ideas come to me. I often read posts from others giving tips on social media success and ways to better connect with our audience. Usually, these great tips include giving something away for free, or some kind of promotion. And for good reason, because when done properly, it really works. In my recent interview with Duane Forrester , I noted that Share of Voice is an important signal that Bing (and likely Google) are both paying close attention to. But how do we attain that Share of Voice? I suggested (as I have been for a while) getting active on Social Media. And that still stands. And sometimes,...

Full article: http://searchengineland.com/free-things-and-stupid-people...

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