17 Jul '12, 11am

Why Tablets Should be a Core Component of Your Paid Search Strategy

Why Tablets Should be a Core Component of Your Paid Search Strategy

At this point nearly every conversation we have with our clients includes a strategy for mobile and tablets. No longer can you simply focus on desktop as your sole driver. Consumers are engaged across multiple devices, at various times. Let’s look at some tablet trends, and what the impact might be. Tablet Growth to 8% of Clicks The percent of growth for tablets has been incredible. Our data shows that across all of our clients going back over a year shows that tablets has grown from 1 percent of total clicks to 8 percent. This shouldn't be a surprise to anyone who has seen the news that tablets have been the most rapidly adapted consumer device in history. However, what's interesting is how the growth in clicks is outpacing both clicks, and cost. This would indicate that ads are more readily clicked on via tablet devices probably give how the page is laid out, and the typ...

Full article: http://searchenginewatch.com/article/2191976/Why-Tablets-...

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