The State of Social Media in 2012: An Interview With The Speakers of #MozCon

seomoz.org 17 Jul '12, 10am

The State of Social Media in 2012: An Interview With The Speakers of #MozCon

If you’re company community manager, then ultimately the business that matters most to you is making money . Don’t get all hoity toity on me now. Think about it. Like it or not, even 5013C charitable organizations (like the United Way and Men As Peacemakers) all need money. The good news is that skillful participation by companies in social media can result in positive, even superlative, business results without bothering users much. To companies Skillful participation means community managers report measurable metrics illustrating how social media efforts contribute to the overall success company’s overall marketing. This much must be as empirical as possible. Business to you may mean yourself, if you're a solo entrepreneur or being part of a department of 20 for a multinational division. Either way, first step to winning is to know what you’re shooting for. It’s a time t...

Full article: http://www.seomoz.org/blog/state-of-social-media-in-2012

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