How To Leverage Brand PR To Drive SEO & Social Media

In most enterprises, PR generally focuses on creating a certain image or viewpoint about a company or its products. In doing this, PR departments seek to get coverage in print media and develop relationships with thought leaders and influencers in the company’s market space. The general purpose is to build the brand, resulting in increased interest in the company’s product or services. This is a good classic definition of what a public relations group does. But in today’s Internet environment, the opportunity exists to get a lot more out of the PR department. This is especially true in large enterprises where the PR team can have extensive contacts and relationships with key people throughout the industry. With a little tweaking of the approach, these contacts can be leveraged to have a large impact on SEO and social media alike. This requires a certain amount of change in...

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@seotweetz » 07 Aug '12, 5pm
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RT @sengineland: RT @stonetemple: Invest the time to get your PR dept on board w digital marketing [link] by @Stonetemple v...
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@RoseAnnHaran » 20 Jul '12, 5pm
In today’s Internet environment, the opportunity exists to get a lot more out of the PR department [link] #Branding
@Matdwright » 20 Jul '12, 10am
Okay here's a sweet one. Any mentions of your brand can leverage links publisher knowledge base style... [link]
@PR_Inboundify » 19 Jul '12, 9pm
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@RossNunamaker » 19 Jul '12, 7pm
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Learn how to use PR to drive SEO and Social Media. [link]
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@kristenlevenick » 18 Jul '12, 7pm
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@FxForexer » 18 Jul '12, 7pm
How To Leverage Brand PR To Drive SEO & Social Media: Sadly, in many enterprises this is not being done. In many... [link]
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How To Leverage Brand PR To Drive SEO & Social Media [link] Good points on PR/Digital integration
@stonetemple » 17 Jul '12, 9pm
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@caroline_hook » 17 Jul '12, 8pm
5 tips to help your PR efforts boost your SEO: [link]
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In the world of #social #media and #SEO, there are 3 questions you need to answer. | [link]
@PureBrandComm » 17 Jul '12, 5pm
.@sengineland offers some great practical tips for #PR folks looking to integrate #socialmedia into their operations. [link]
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