15 Jul '12, 2pm

Search vs. Social: The 50 Shades of Gray in Online Information Retrieval - Search Engine Watch (#SEW)

Facebook is reportedly working on vastly improving what has long been poor search functionality on their ubiquitous social network. Even given the $15 billion dollars at stake in search advertising, Facebook doesn't seem interested in diving headfirst into battling Google by indexing the web. News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search functionality. One survey also revealed that users are cool to the idea of a Facebook search engine to rival Google's. The question itself – whether a Facebook with improved search poses a genuine threat to Google’s online search dominance – presupposes, either implicitly or by implication, that online information retrieval is an either/or: Either ...

Full article: http://searchenginewatch.com/article/2185260/Search-vs.-S...

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