13 Jul '12, 7pm

Reach mobile and tablet shoppers with Google Shopping

Reach mobile and tablet shoppers with Google Shopping

Smartphones and tablets are changing how people shop for goods and services. More than ever, consumers have near constant access to information from their mobile devices. This global trend opens up new opportunities for businesses to influence purchasing decisions -- at anytime or place, at home or on the go. To help businesses reach customers while they’re shopping, today we’re launching our new Google Shopping experience, built on Product Listing Ads, for tablets and smartphones in the United States. Just like on desktop computers , Google Shopping for mobile makes it easier for your customers to find and compare different products. Product images enable shoppers to make quick visual comparisons while browsing products. Search refinements, now on tablet devices, help to surface the brands, features and price point they want, so shoppers can easily buy the product they wa...

Full article: http://adwords.blogspot.com/2012/07/reach-mobile-and-tabl...

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