22 Jun '15, 2am

Why you should never “do keyword research” again via @sengineland #seo #keywords

It’s time for search engine optimization (SEO) professionals to stop doing keyword research… or at least stop doing it the way that too many SEOs “do keyword research.” Traditional, old-school keyword research produces long lists of words and phrases — with their relative search traffic figures — that can dramatically improve nothing about an SEO strategy. Worse, a black and white list of keywords and traffic numbers can actually be misleading. Content producers focus on the words on their lists instead of on their audiences. Executives interpret those numbers as raw, immediate traffic potential instead of long-term opportunities. That writer will create terrible content, that exec will be disappointed in the slow traffic increase, and both will quit SEO because “it doesn’t work.” The problem with traditional keyword research is that it is still rooted in PPC: identify tar...

Full article: http://searchengineland.com/never-keyword-research-223054...

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