Creative Testing For The Advanced Search Marketer

Creative Testing For The Advanced Search Marketer - Part 2

Creative Testing For The Advanced Search Marketer – Part 2

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy, but packaging up that message within the narrow limits of a 130 character creative can be a challenge. For paid search programs, for enterprise (as well as smaller) accounts, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs and acquiring more revenue. To optimize creative, search marketers rely on testing. Continuously generating, analyzing and iterating on new creative delivers incremental improvements in keyword-to-creative relevancy. Furthermore, testing helps marketers discover more compelling creative messaging to increase visitor engagement with the conversion funnel after the click. Increasing relevan...

Full article: http://searchengineland.com/creative-testing-for-the-adva...

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@Xamine_com » 03 Aug '12, 7am
..und hier die Folgeartikel: Testen von Paid Search-Strategien #2 [link] , #3 [link]
@innuHendo » 13 Jul '12, 1pm
Great articles on testing #PPC creative by Matt Lawson. Link to Part 2 here: [link]
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Creative Testing For The Advanced Search Marketer Part 2 (Searchengineland - 264 retweets) [link]
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