12 Jul '12, 11am

3 Essential Qualities of Enterprise Search Marketers

3 Essential Qualities of Enterprise Search Marketers

Enterprise-level organic search engine marketing is all about optimizing different bits and pieces of web content that make up a large, complex website. Because each piece of an average enterprise-level “Frankensite” has dissimilar templates, disparate branding standards, and different stakeholders, it can be quite challenging to facilitate change and produce improved search engine visibility. Given the nature of enterprise-level search engine marketing, what qualities should you look for when assembling an organic search engine marketing team? Should you seek out extraordinary writers and creative marketers? Or should you make certain every member of your team can write optimal code? Perhaps someone more politically oriented would be best suited to your team? While creative, technical, and political skills might be in good order, you should consider some offline skills wh...

Full article: http://searchenginewatch.com/article/2190996/3-Essential-...

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