12 Jul '12, 5am

Bing Search Rolls Out New Look in UK

Bing has announced a number of changes designed to improve the user experience for searchers. The Bing UK team said that the service improvements include faster page loading times and a greater relevance in search results, as well as some cosmetic changes to how search results are displayed. This includes removing information from the left side of the page – where Google places links to additional vertical search options, such as news, video and images – which Microsoft said would make the search experiences more consistent and optimized for touch devices. "We want to make your search experience quicker and easier so you can get on with the important stuff," added Peter Maxmin, head of Bing UK. Bing is no doubt hoping the changes can improve its global search market share. Last year, Bing overtook Yahoo to become the second most used search engine on the web, according to ...

Full article: http://searchenginewatch.com/article/2191001/Bing-Search-...

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