08 Jul '12, 8pm

Click Here is the Most Powerful Link Anchor Text You Can Use | SEO Theory – SEO Theory and Analysis Blog

Why use “click here” as anchor text? You don’t have to look far to find an SEO blogger who ardently and passionately argues against using “click here” as anchor text. In fact, you can even click here to see a query where even the W3.org site says “Don’t use ‘click here’ as link anchor text”. That’s just stupid. Worse, it’s stupidity shored up by snobbery. There is absolutely nothing wrong with telling people to “click here” to see something or do something. Heck, it’s more concise. Why on Earth would you want to strangle the naturality of your Web copy just to avoid saying “click here”? There’s no search optimization reason to avoid using “click here” as anchor text and there are a lot of good reasons to do it. For example, if you link to the same destination five times on a page, using keyword-rich anchor text all five times is going to look stupid — and most of you belie...

Full article: http://www.seo-theory.com/2012/04/05/click-here-is-the-mo...

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