08 Jul '12, 4am

Content Creation & Video Advertising Tips For Video Producers via @reelseo

Online video advertising is poised to grow 52% in ad dollars this year, so how can producers snag some of those brand dollars? We asked Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ROI, how to share the brand's creative vision, and how to capitalize on Web storytelling in this week's New Media Minute . Now Miles Beckett is one of the pioneers of online video. He's one of the co-founders of EQAL, which is a social entertainment company. And he's also best known for being one of the creators of Lonely Girl--which really launched web video just a few years ago. With the recent news from eMarketer that online video advertising is poised to grow 52% this year, I asked Miles if he could share some thoughts with other online video creators in terms of tips and...

Full article: http://www.reelseo.com/content-creation-video-advertising...

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