06 Jul '12, 9am

Shopcade: Pinterest for Ecommerce?

Social media has made word-of-mouth advertising much more prominent and far-reaching than it has ever been. And, it’s not news that word-of-mouth is one of the most effective forms of advertising, an old adage that’s only become more powerful thanks to social media, which enables consumers to instantly share their opinions with hundreds or thousands of connections. The same holds true for the idea that a happy customer tells a friend, but an unhappy customer tells everyone. But that’s another story. Shopcade gives shoppers the opportunity to share those magical, can’t-live-without products with their networks of friends, family, business contacts – and yes, even a few former high school classmates. Shopcade: The Newest Kid on the Social Media Block Think of Shopcade as the gender-neutral, retail version of Pinterest. Users can quickly and easily create themed boards to sho...

Full article: http://searchenginewatch.com/article/2189714/Shopcade-Pin...

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