05 Jul '12, 3pm

“Search” Beyond The “Engine”: Alternative Search Sites

“Search” Beyond The “Engine”: Alternative Search Sites

By now, you’ve all heard about this new whatchamacallit – the Googles. We all use the Googles quite a bit in our daily routines, and some of us even do a bit of marketing on them, too. However, as search evolves and continues to be fused with display, it’s important for marketers to take a step back and consider how and why consumers use conventional search engines, what type of data is afforded from these search engines and what types of results marketers want to gain. Why Do Consumers Use Search Engines? 1. People use search engines to decide if they want to buy a product or service. Most people use Google, Yahoo! or Bing to initiate the purchase cycle when seeking a product to buy. The goal at this point of the consideration process is to decide whether or not they’re interested in a product at all. Think of the moment (hopefully years ago) that you finally decided to r...

Full article: http://searchengineland.com/search-beyond-the-engine-123090

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