05 Jun '15, 11pm

4 Things Most Leaders Don’t Understand About SEO via @sengineland

In an online business environment that’s heavily dependent on organic search , the lack of an effective search engine optimization (SEO) strategy is detrimental to your growth and profitability. In this column, we will look at three SEO facts that business leaders should know to achieve excellent results. Fact #1: SEO Is Not An Add-On, But A Build-In Search engines have become an indispensable part of the consumer’s decision-making and buying process, which means that organic search is important for every business. Being visible in Google and other search engines matters because that’s where most searchers go to look for things — and where most traffic to your website will come from . Organic search connects you with buyers. Factors that affect your ranking on search engines are not limited to your own site, either. Some of the most important ranking factors are external, ...

Full article: http://searchengineland.com/4-things-most-leaders-dont-un...

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