03 Jul '12, 4pm

4 Factors Contributing to Overall Visitor Growth or Loss

4 Factors Contributing to Overall Visitor Growth or Loss

I had a client that lost a decent amount of traffic one month, nothing to be worried about but more than they were expecting, so I started digging through their analytics. All their major keywords were still driving about the same amount of visitors from one month to the next, but their branded searches (specifically the company name) were way down. Maybe they pulled some advertising campaigns, maybe they had a strong PR push in the previous month that drove branded traffic that wasn't being enforced anymore"whatever the reason, the loss of branded traffic was impacting their overall visitor growth, but their organic SEO was holding strong.

Full article: http://www.searchenginepeople.com/blog/4-factors-contribu...

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