31 May '15, 8pm

Brands Entities at Google; Crowdsourcing their Identity in a Social Network

Brands Entities at Google; Crowdsourcing their Identity in a Social Network

Consumer community products such as online social networks and online forums often face a challenge in onboarding known entities such as celebrities, retailers and manufacturers. These brand entities are often great sources of content and great proxies for new member’s lifestyle choices because of their popularity, making them critical for adoption and expansion of the community product. For many community products, failure to attract well established brand entities early results in the “empty room” problem because new members do not know or trust other members enough to subscribe to their content and are unwilling to do the work to get to know others. This is triggered by low content consumption, low subscription rates, and results in low creation from de-motivated content creators.

Full article: http://www.seobythesea.com/2015/05/brands-entities-in-soc...

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