30 May '15, 8pm

3 #UX issues your visitors wish you would fix @semrush

3 #UX issues your visitors wish you would fix @semrush

Finally, make sure your navigational options are clear. Each link or navigational category should be clearly labeled so the visitor knows exactly what to expect when they click or hover over the option. Don’t use cute company terminology that only those already familiar with your company understand. User terminology that has meaning to your visitors. This is where keyword research comes into play. Research how people search and what things they are looking for and make sure this is the terminology you use in your navigation.

Full article: http://www.semrush.com/blog/?p=18419

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