30 May '15, 6pm

Franchise SEO and Franchise Websites – A Future-Proof Solution for Service Oriented Franchises @scottclark

Franchise SEO and Franchise Websites – A Future-Proof Solution for Service Oriented Franchises @scottclark

Compliance with the national franchise’s rules should be compulsory and spelled out in the FDD and Franchise Agreement. Firm rules and compliance criteria are essential . No “rogue” websites or domain names are allowed under any circumstances, or the franchisee is out of compliance and in violation of trademark rules. Franchise Facebook pages should be allowed for sharing of corporate content or other approved messaging. The Franchise should provide an individual, centrally controlled subsite for each location that is really just an information page on the main domain name, but with specific local information. The subsite can be reached through the office locator of the main site, or through internet searches. The franchise corporate marketing team should maintain control of franchise subsites and all SEO , remaining on the look-out for problems such as duplicate content ,...

Full article: http://www.buzzmaven.com/2013/01/service-franchise-seo-co...

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