30 May '15, 4pm

Ad Retargeting: 5 Steps to Get Started | by Phil Frost Web Marketing Today via @webmarkettoday @pcfrost

Ad Retargeting: 5 Steps to Get Started | by Phil Frost Web Marketing Today via @webmarkettoday @pcfrost

How many of your website visitors convert into customers? A safe estimate is that only about one percent will make a purchase. While that number may be higher or lower for your site, the vast majority of visitors will not buy right away. The real question is, will they remember your business when they are ready to buy? Retargeting (also known as “remarketing”) — a form of display advertising that lets you show ads to people who have visited your website — is a tool you can use to bring prospects back to your site when they are ready to make a purchase. The following introduction explains the concept in greater detail. Retargeting 101 Retargeting advertising allows you to “capture” all of your website visitors onto a list. You can then display banner ads on other websites to everyone on your list, allowing you to convert visitors who left your site without providing their c...

Full article: http://webmarketingtoday.com/articles/115730-Ad-Retargeti...

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