30 May '15, 3pm

A Step-by-Step Guide to Using Twitter Ads for Lead Gen by @mchale05

A Step-by-Step Guide to Using Twitter Ads for Lead Gen by @mchale05

Facebook Twitter Google Linkedin Pinterest Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind. It’s tempting to think your Twitter presence has to be comparable to that of a needy teenager, desperately asking strangers to “Retweet this!” or “Follow us!” or “Please for the love of god give me attention so that this seems like a worthwhile investment!” You’re probably just wondering, “Where’s the ROI?” In this post I’ll show you how to see a direct return on your Twitter ads investment. Leads vs. Engagement Using Twitter ads for lead generation is all about strategy...

Full article: http://www.searchenginejournal.com/step-step-guide-using-...

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