30 May '15, 12pm

Why You Need to Create Long, Evergreen #Content #ContentMarketing

Julia, While I agree with you that “evergreen” content is a piece to the SEO rankings puzzle, your somewhat belittling response of “If you don’t want to rank, then don’t do it” doesn’t make much sense as there are several different ranking signals that Google considers when it comes to content. Your post about “evergreen” type content is very confusing as it lumps up several different aspects of content that can be used individually into one type of content which you are misdiagnosing as “evergreen”. In my opinion, “evergreen” has more to do with the topic and subject matter more than it does with any of the other variables you lump together in this post. R.Rogerson is simply providing some clarity to these different content elements to help you and others to understand that there are many different ways to use content to rankin the SERPS, and that creating your version of...

Full article: http://www.searchenginejournal.com/need-start-creating-lo...

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