01 Jul '12, 2pm

Don't make a domain name too generic. Remember your Brand.

Don't make a domain name too generic. Remember your Brand.

There are stories of people doing a search for a keyword phrase and seeing a site come up with a domain that has the same keywords, but in most of these cases that I have seen there is either NO competition to speak of, the page is also optimized for what the person is looking for, or there are links pointing to the page that contain the phrase. In SEO there is a REAL LACK of scientific method. People look at an effect and think they know the cause when in reality there are many factors that can be at work...! But, we have over 1,600 domain names and I can assure you that the keywords in a domain name DOES have a positive effect on SEO. HOWEVER, keywords that are embedded in the domain, such as keyword1keyword2.com, will not get any benefit after the first keyword UNLESS both keywords are searched for. What I am saying is that Google is not going to try and figure out if t...

Full article: http://www.seobook.com/how-choose-great-domain-names

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