30 May '15, 2am

Putting #BigData to work for Advertisers to build better search Ads vía @sengineland

Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour . People in healthcare, politics, industry… all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability to collect, store and analyze huge amounts of data. That data comes from all manner of sources – credit card purchases, posts on social media sites, public records, mapping software on mobile phones, search-engine queries, weather sensors – you name it. Everywhere in the world, devices and people send out a stream of digital signals about what they’re doing, seeing, hearing. Those of us who work at a search advertising provider see big data up close. Bing Ads, which powers the Yahoo Bing Network, has 158 million unique searchers (comScore Explicit Core Search [custom], December 2013), all...

Full article: http://searchengineland.com/putting-big-data-work-buildin...

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