30 Jun '12, 11pm

Google’s “Mute” Button: Why Didn’t I Think Of That? Oh, Wait… via @johnbattelle

Google’s “Mute” Button: Why Didn’t I Think Of That? Oh, Wait… By jbat - June 30, 2012 Tweet One of my pet peeves about our industry is how slowly we change – I understand it takes a long time to gather consensus (it took three years to get AdChoices rolled out, for example) – but man, why don’t the big players, like Google, innovate a bit more when it comes to display advertising? Well, yesterday Google did just that, announcing a “mute this ad” feature that it will roll out across its network over the next few months. The feature does what you might expect it to do – it stops a particular ad from “following” you around the web. It will look like this: As you can see, the “mute this ad” is right next to the AdChoice icon, adding a bit more clutter to the creative, but also, more control for consumers, in particular those who find the practice of “retargeting” irritating. A...

Full article: http://battellemedia.com/archives/2012/06/googles-mute-bu...

Tweets

Liberals: Oh No You Can't Use Reconciliation To...

ace.mu.nu 29 Jun '12, 3pm

Huh? The individual mandate is a tax! The Supreme Court has now told us. Maybe the Senate parliamentarian calls it somethi...

@leetichiella

uggaustralia.com 01 Jul '12, 7am

Bringing versatility to the calf-height style of the Classic Short, the Bailey Button showcases the exclusive wooden logo ...

What do you think?

thefinance.sg 03 Jul '12, 1pm

When asked a question, what do you do? Do you straight away provide the answer, or do you encourage the person asking the ...

How Not To Post A Comment via @johnbattelle

How Not To Post A Comment via @johnbattelle

battellemedia.com 30 Jun '12, 7pm

Recently my site has been hit with a ton of “manual spam” – folks who are paid to post short comments in the hope they’ll ...

Google to let users “mute” remarketed ads

domainnamewire.com 29 Jun '12, 2pm

This new feature is a win-win for both web users and advertisers. Advertisers pay to show these remarketed ads, and if a w...

Don’t Like The AdWords Display Ads You’re Seein...

searchengineland.com 29 Jun '12, 3pm

Google has long made it possible for users of YouTube to skip ads. Now, it’s adding that capability to the Display Network...

Uh OH

ohsofickle.blogspot.com 10 Jul '12, 11pm

OMG. Decided to Label to my previous posts and now the dates are ALL screwed up!!! My blog is a mess now :((((

MAIOR DESEJO

uggaustralia.com 30 Jun '12, 12am

Bringing versatility to the calf-height style of the Classic Short, the Bailey Button showcases the exclusive wooden logo ...

OH SO TEMPTING

OH SO TEMPTING

kurtgeiger.com 01 Jul '12, 12pm

The below shoe sizes are given as a guide. In our experience a conversion for women's footwear between the UK and USA woul...

The Nexus 7 is Google’s tablet hero, but it mig...

e27.sg 01 Jul '12, 2am

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Powered by WP Gre...