29 May '15, 6pm

Welcome to Google Webmasters Search Console Tools Central!: It’s really important to update your <title> tags ...

Welcome to Google Webmasters Search Console Tools Central!: It’s really important to update your <title> tags ...

It’s really important to update your <title> tags when re-launching or re-branding a site It helps create a better search experience, and decreases confusion related to your branding. For example, oDesk recently rebranded and relaunched their site as UpWork: Their <title> tags are properly updated and there is no disconnect when you do a branded search. This is something that all big brands with top notch SEO’s do, right? Hey Google Update Your <title> Tags! Wrong, in fact some of the biggest companies get it totally wrong. I know Matt Cutts is still on leave, but you would think someone on the web spam team would think to update their own title tags. I mean, they do have a thing or two to say about them. Also, it’s important to update the text on your login screen: Honestly $GOOG, sometimes it doesn’t even feel like you are trying.

Full article: http://www.localseoguide.com/welcome-to-google-webmasters...

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