30 Jun '12, 7pm

The future of advertising is targeted ads. Google's keyword targeting brings the precision of paid search to display.

The future of advertising is targeted ads. Google's keyword targeting brings the precision of paid search to display.

Whether on mobile, social, advertiser networks (e.g. Google Display Network), or video platforms (notably Youtube & Hulu), advertisers have never before been able to so time- and cost-efficiently deliver text, image and multimedia ads to precisely targeted groups of potential customers. And while the industry is buzzing with talk of DSPs and advanced attribution tools’ rapid evolution, the reality for most B2B Marketers is more quotidian: allocating resources and determining metrics to measure. A few of us sat down with some Peet’s and spoke with Forrester Research’s Principal Analyst for Interactive Marketing, Shar VonBoskirk, to see what’s in HER crystal ball: Shar emphasized that enthusiasm for Display is surging, as improved targeting, automated bidding and measurement have all matured. As an added plus, innovation in the ad platform space has made available new swaths...

Full article: http://www.webmarketing123.com/article/the-future-of-adve...

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