29 May '15, 3pm
How to Create Awesome Video Content with 'Reel' Video Marketer Margaret Laney [Interview]
We’re also focusing on another of our vegan chefs, we have stay at home moms that learned to cook from home from the Food Network so we’re really highlighting our chefs, almost like YouTube stars in a sense, and give them the tools to market themselves and build a content strategy around them. I think what’s so powerful about this platform is that you’re keeping your money within the community and you support a local chef who lives down the street rather than a bigger chain restaurant like McDonald's. And then there will be video within the app itself, so you can play one of these chefs’ videos. So it’s a huge part of this startup strategy, especially because we’re in LA and my background is in content strategy. When you’re selling emotion, which is ultimately what you’re doing when you’re selling a home cooked meal made from the heart, I think it’s very synergistic having...