29 May '15, 2pm

Daily Data-Informed Decisions With Google Analytics Premium and Google BigQuery

The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor , a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives. The first challenge they tackled was to integrate various data assets by exporting Google Analytics Premium data to Google BigQuery . This was accomplished using both the BigQuery export and the User ID features to connect website behavioral data to the company internal customer profiles. This enabled APMEX to use data more effectively to interact with different types of customers. In addition, by bringing Google Analytics data into the company’s Customer Relationship Management (CRM) system, they empowered their internal teams to make data-informed decisions on a daily ...

Full article: http://analytics.blogspot.com/2015/05/daily-data-informed...

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