29 May '15, 1pm

3 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now

Use Shopping Ads. If you’re doing anything related to e-commerce, use these! Shopping Ads steal conversions from all other organic and paid results; the images steal two thirds of the clicks. Price and image information are infused in the searcher’s mind before they even click on the ad, so you’re less likely to get “curious” clicks — and the commercial intent of the clicks you do pay for is way greater. Use Ad Customizers. It’s not good enough to just tell people they need to buy from you — you need to explain why they need to buy from you now . Ad Customizers help you tap into marketing psychology by infusing a sense of urgency and triggering the “fear of missing out” in your searchers with countdowns on sales, limited product availability, etc. You can do perpetual sales, which basically means a sale that never actually ends but always creates that sense of urgency. Key...

Full article: http://searchengineland.com/3-crazy-ppc-cro-hacks-boost-c...

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