29 May '15, 11am

The Importance of Ad Extensions - Five Ways to Create That Personal Touch

Marketing today is all about the personal experience. Whether you are a B2B or B2C business, your potential customer is looking for what they want, when they want it. Think of it as marketing becoming B2Me. With paid search, having the right ads when your potential customers are looking is more critical than ever, and Ad Extensions can help add a personal as well as relevant touch to your ads. In a recent post on the Inside AdWords blog , Google launched more options with business location extension enhancements on mobile, showing up to 3-4 ad units with directions and click to call button. Are you still using ads without extensions? Do you want a way to reach potential customers on a different levels? How can use extensions to deliver the personal experience to customers? Here are five ideas you can use to develop the personal ad touch: 1. Site Links I have used site link...

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