30 Jun '12, 8am

Holy Retweet Batman! Twitter: Where the Influencers Are

Holy Retweet Batman! Twitter: Where the Influencers Are

Twitter: Where the Influencers Are Matt McGee | August 11, 2010 | 3 Comments You’ve heard this before: Connect with people who have influence. That’s one of the basics of online marketing. To grow your brand, sales, revenues, reach, etc., you need to reach and connect with people who have influence. But where are these people? You can scour blogs for them. You can scour YouTube for them. Or Digg, Facebook, Flickr, and forums. That’s a lot of work. And according to a recent ExactTarget study , you may only need to look in one place: Twitter. “Twitter users are the most influential online consumers, and their influence spreads across all areas of the Internet,” ExactTarget says. And this chart offers some compelling evidence: ExactTarget’s research shows that, compared to the general Internet population, Twitter users are: 6 times more likely to publish articles at least mon...

Full article: http://www.smallbusinesssem.com/twitter-where-the-influen...

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