29 Jun '12, 6pm

Google Shopping: 7 Advanced Tips & Strategies For Merchants

Google Shopping: 7 Advanced Tips & Strategies For Merchants

The new Google Shopping is based off of your typical paid comparison shopping engine, such as Pricegrabber, Nextag or Shopping.com. It’s a move that presents significant opportunity to the merchants who chose to stay and play in the market-rate CPC program, with no minimum CPCs. Many small merchants and some SEOs have shown their disgust with the move and will likely take their products elsewhere to advertise. Affiliates will also have trouble on Google Shopping, making the potential traffic pie much larger. Even marketplaces will be affected. Merchants who sell on Ebay or Amazon, if they don’t see any change in sales, can rest assured that their marketplaces are paying a hefty check in the million+ dollar range each month for their listings to compete in Google Shopping rankings. My guess is that some will see slight declines. In any event, the new Google Shopping present...

Full article: http://searchengineland.com/google-shopping-7-advanced-ti...

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