29 Jun '12, 5pm

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Below we break it down and present all the latest and greatest updates ecommerce business owners need to know about Google and Ecommerce to stay ahead of the changes. What should I know about Google Shopping? 1. Google Shopping is Google’s new paid option for merchants who wish to list products on Google’s product pages. According to IgnitionOne , between 5 and 10 percent of search traffic for retailers comes from Google Product Search. Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads (PLAs) and ultimately Google Shopping. 2. Google Shopping is a comparison shopping engine. How Google Shopping determines product rankin...

Full article: http://searchenginewatch.com/article/2188291/Google-Ecomm...

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