29 Jun '12, 4pm

Virtual Pageviews Or Event Tracking – Which Is Right For You?

An interesting challenge came across my desk this week. A site owner had installed a new contact form plugin on their WordPress website and they were struggling with tracking the submissions. The form submit button triggered some JavaScript and didn’t then open its own thank you page within the site. The problem? Virtual Pageviews were previously chosen as the necessary method of seeing submissions. The new form was not recording those Virtual Pageviews. Something was wrong with the tracking setup when using the new contact form handling system. Unfortunately, the need for this new form was predicated by an old SEO company removing a form from the client’s site when the client decided to move on to a new SEO firm. The ethics behind this garbage is a whole other issue and post….suffice it to say, the client had to get things setup and tracking again. My first question was: ...

Full article: http://searchengineland.com/virtual-pageviews-or-event-tr...

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