29 Jun '12, 5pm

Twitter’s Mobile Advertising Producing Majority of Revenues

Twitter’s Mobile Advertising Producing Majority of Revenues

Even as technology giants Facebook and Google are still struggling to adequately monetize mobile users, Twitter recently announced they are generating the majority of their total revenues from the rapidly growing mobile sector. Adam Bain, Twitter’s president of global revenue, recently told the Wall Street Journal, “We know that mobile is how people access Twitter, it’s where people are overall, and we know it’s where the business is.” Twitter, which has approximately 160 million monthly users, has indicated that around 60% of those users access the service regularly from their mobile devices. Although the majority of tech analysts do not believe that Twitter will ever pass Facebook or Google in terms of total revenue, the rapid monetization of the mobile sector indicates that other companies could learn a lot from the popular micro-blogging platform. Since the format of T...

Full article: http://www.searchenginejournal.com/twitter-mobile-revenue...

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