29 Jun '12, 3pm

The New Link Ecology In A Post Penguin World

The New Link Ecology In A Post Penguin World

In a post penguin world, the importance of quality links and solid on-site optimization hasn’t necessarily changed. However, the urgency of many SEOs to acquire them should have. While there are still many types of links and tactics that work despite their shade of gray and low quality, Google’s efforts are making it more difficult to achieve long-term success using these tactics. Going forward, SEOs will have to recognize and adapt to the shifting link ecology to ensure that their clients achieve success. Let’s take a look at the old link ecology compared to the new one and examples of places that SEOs can seek the best link opportunities in a post-Penguin world. There Are Three Types of Links: For simplicity’s sake, let’s classify all links broadly into three buckets as explained below. 1. Pure SEO These are links that are built solely for the purpose of improving rankin...

Full article: http://www.seo.com/blog/link-ecology-post-penguin-world/

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