29 Jun '12, 3pm

Psychographic Targeting Unhinged! The Zen Of “Whole Customer” Persona Modeling: As an industry we have finally a...

Psychographic Targeting Unhinged! The Zen Of “Whole Customer” Persona Modeling: As an industry we have finally a...

Psychographic variables are any attributes connecting users’ personalities, values, attitudes, interests and lifestyles. Some intellectuals also refer to them as IAO (interests, activities and opinions) variables. Psychographic variables complement and contrast classic demographic variables (like gender and age), behavioral attributes (like loyalty and usage habits), and firmographic variables (such as industry, seniority and functional area). Psychographics are deeper and should not be confused with classic demographics. For example, the age of a user is not just defined by years. Perspective is also gleaned by psychographic attributes like mindsets and cultural criteria.

Full article: http://www.aimclearblog.com/2012/06/29/psychographic-targ...

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